Monday, September 27, 2010
This was my design for a Constant Contact announcement. I designed this for a my client, Altieri Events, a local event company. The client wanted to announce a new employee and social event planner, Melinda Home. They have planned to send a direct mailer and the an dedicated e-mail.
Constant contact is a bit clunky but, I quickly got the hang of it. I wanted to pick out a layout that would be easy for the client to do themselves. The good thing about Constant Contact is the templates for the e-mails can be customized to your needs. You can also change the fonts and colors to look more elegant or more business like. I am glad I signed up for this e-mail service. It is another service I can provide for my clients.
Friday, September 24, 2010
I think we are getting there. I have a good tagline, now. It is funny how things come to a final. How many things get tweaked along the way to get a design that the client likes. It is all a process. I think the card is shaping up.
My friend and fellow Boston Handmader, Cristina Hurley, has taken the plunge and open a new store/studio in Canton Center. I took a ride over to see her shop on opening day. It is a really nice space with plenty of room for her studio. She was making her unique pieces in her apartment. It was a bit cramped for her and her family. This will give her more room to create her beautiful and handcrafted jewelry. Each piece is different and she has made many new pieces for her shop
Cristina hired me to redesign her logo. She had a hand drawn double h for the middle. She needed a clean up of the logo. She wanted to use the logo in a bigger format, such as signs and banners. I based my design on the art she provided me. She wanted something simple on a white background. After a few rounds of using different fonts we came up with this design. I think the logo really stands and reflects her jewelry design.
These are some shots of her new studio work benches where she designs and fabricates her jewelry. She can now has plenty of room. I think it is great that when you visit her shop you may also get a chance to see her working
Cristina Hurley's Unique Jewelry Design, 3 Rockland St, Canton, MA,
Wed-Sat 10:30 am - 6:30 pm
Thursday, September 23, 2010
Wednesday, September 22, 2010
post on the designs submitted to the client.
She choose the pink suitcase with the company name in the suitcase. It is cute and kind of sweet. The text and placement of the text may change. I will keep you posted on what she chooses.
I also, thought to give her an option of the logo on the front and her name and information on the back for a two sided card (bottom two cards)
My client books mostly travel for Disney and the Caribbean but also, Europe. She likes tropical and pastel colors. She wanted to have a slightly tropical feel.
Tuesday, September 21, 2010
For those of you that enjoy looking at art and design here are some blogs for you. The Lumper has some really good art and illustrators. I could spend hours exploring all the artists and their work. I found the AA design blog on the Lumper. The art and design is inspirational and worth a look. Some fun stuff, too.
Friday, September 17, 2010
I took a a trip into Boston for a haircut and to photograph. I visited the Boston Public Library. I can't believe I had never been to the original building with it beautiful courtyard. It was a oasis in the city. I also, was able to see the Greetings from Boston and the Vintage Travel Poster exhibit. The posters were very colorful and fun to look at. I even learned a few things about the vacation spots represented. If you are in Boston these posters are worth a look.
The pictures of the library are here
Thursday, September 9, 2010
Sometimes I only think of stock photo online shops are only for photographs. I often can buy inexpensive illustrations from stock companies, such as istockphoto.com These sites have been a great resource for me. Often, I don't have time or the talent to draw the pieces needed for a logo. The top example I purchased the silhouette of Italy, the second example, the horse, and the bottom the bowling ball and pin. The illustrations have allowed me to design a better logo or piece. For your next project you may want to consider a stock company.
Saturday, September 4, 2010
My friend and fellow Boston Handmade member, Cristina Hurley is opening a new shop/studio in Canton, MA. She had a hand drawing for her logo. She wants to use this logo big and many sizes for cards, signs, stickers, etc. She asked me to clean up the image and choose a more modern font for logo. I redrew the logo in Illustrator. She gave me this hand drawn design to work with. (below). Cristina opens her shop in October