Sunday, May 23, 2010

Seattle's Best Coffee Make-over

Starbucks has recently changed the Seattle's Best Coffee to this more modern logo. Some critics say it looks like a logo for an oil change chain. I personally am not in favor of this logo. I think it looks too generic. More of a Target Store type logo than a coffee logo. There has been a backlash over this logo. I let you make up your mind

Read here

The story behind the change

1 comment:

  1. I totally agree Kerry - ths new logo does not say "coffee'. Honestly it looks cheap to me, like they didn't really care to spend time on it. The old logo really provided a rich feeling, like you were getting a very nice cup of coffee. The new logo - like you are getting a cheap gas station brand of coffee. What were they thinking?